How has social media influenced the Kony 2012 campaign?

Kony 2012 went viral on March 7th2012.
Kony 2012 is a half-hour documentary that is supported by Invisible Children, a charity that was co-founded by Jason Russell, in 2005, to fight African war atrocities. The video is based on Joseph Kony, with the specific aim to make him famous, not in celebration but to make the world aware of his crimes and to fight for his arrest.
Kony, the leader of the Lord’s Resistance Army has abducted children and forced the boys to kill their parents and turned the girls into sex slaves, is at the top of the International Criminal Court’s ‘Most Wanted List’.
The Lord’s Resistance Army, Kony’s enterprise, has been moving through the countries of Africa and is now based in Uganda. The boy soldiers are encouraged to murder their parents and families, mutilating them in ways too horrific to describe. Survivors will be as badly scarred on the outside as the inside.
On April 20th 2012, when the sun goes down the world will Cover The Night. Posters, t-shirts, banners will be displayed throughout the western cultures in a massive attempt to make Kony famous. In the 5 days running up to April 20th, People are urged to sign the Pledge and to create more media coverage. Sample tweets have been emailed world-wide to encourage people to appeal to world leaders to arrest Kony and put an end to his tyranny.
These appeals are made through Twitter and Facebook and other social media. This campaign has benefited on a huge scale from social networking sites, like Twitter. The Invisible Children organisation has been able to reach millions of people, in different countries, cultures and societies with just a push of a button.

Social Media like Twitter, Facebook, YouTube and Tumblr have allowed wider access for charitable organisations such as Invisible Children and campaigns like Kony 2012. They can reach a worldwide audience and spread their beliefs quickly.
Answer to my question? YES. 
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Author: ChronicWriter

a writer, living with Endometriosis

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